THE Rank Group, best known as the parent company of Grosvenor Casinos, will now have NetEnt games available online.
The Rank Group Plc. has successfully integrated a choice selection of NetEnt games into its already impressive catalogue.
Rank Group is one of the largest gaming companies in Europe and includes an online branch with the two biggest websites being www.GrosvenorCasinos.com and www.MeccaBingo.com.
The positive move comes at a good time for NetEnt, who recently opted to stop servicing Australia, one of the most lucrative markets in the world, with their progressive jackpot games because of uncertainty around the laws and a pending revision of them.
“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers”, says Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations.
Rank Group has been aggressively pursuing acquisitions over the last 18 months, with the latest falling over in the last 24 hours. Teaming with 888, Rank Group had made a dual pitch to buy UK betting company William Hill. Despite significant support from shareholders the interested parties opted not to make an offer.
“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”, says Ciara Nic Liam, Head of Casino and Games at Rank Digital.
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